Ashley HartAug 6, 2015What's a Good Quality Business to Business Lead?Business to Business Marketers vary on what constitutes a good lead (MQL – Marketing Qualified Lead), but a good lead, by definition, sho...
Ashley HartJun 1, 2015Digital Marketing to Millenials and Generation X has Gotten HarderRule 1 in creating messaging in marketing, is know who and where your target market is. Surprisingly, many of my Business to Business and...
Ashley HartApr 7, 2015Get Your Website Ready For Google Search Mobile RevolutionMobile usage is skyrocketing and Google is now requiring that websites get prepared for it. Starting April 21st, Google is including rank...
Ashley HartMar 3, 2015Social Media Marketing is Critical for Awareness and Lead GenerationSocial Media Marketing has surpassed the ‘try – stage’ for most digital marketers in 2014/2015 and is now a must for companies to include...
Ashley HartJan 8, 2015New Year and Higher Business to Busines Lead Expectations from a 2014 Marketing BudgetThe new year has started, which means a new digital marketing budget. This is good news and bad news. The good news is your starting of...
Ashley HartNov 13, 2014Hire Marketing People that are Smarter than YouAs a Digital Marketing Consultant for mid-level growth internet technology companies, many of my clients ask me to help them hire full-ti...
Ashley HartSep 29, 2014Programmatic Advertising is the New Digital Marketing Buzz ChannelProgrammatic advertising has become the new buzz word in digital media recently and there is a lot of confusion on what it is. Simply, Pr...
Ashley HartAug 8, 2014The Past is Good for Retargeting MarketingRetargeting marketing has become controversial, since some consumers are complaining that they feel their privacy is being invaded, track...
Ashley HartJun 11, 2014Why to use Marketing Automation Software for Digital MarketingMarketing Automation Software is not a new term in digital marketing, but is finally picking up steam with all of the evolutionary featur...
Ashley HartMar 31, 2014Build Digital Marketing Budgets Based on Revenues and MetricsMost Startups or entrepreneurial cloud-based software companies don’t start with a marketing team, since the companies have to prove that...
Ashley HartJan 2, 2014New Digital Marketing and Social Media Strategy for New Year 2014It’s a new year, so learn from the old to make changes for the new. Don’t hold onto marketing strategies that only show modest gains in 2...
Ashley HartAug 6, 2013Social Media Should be used by Business to Business Digital Marketers for PR OutreachIf you’re in digital marketing, then you know that social media is a great way to reach out and to have a dialog with your consumers, but...
Ashley HartDec 5, 2012Business to Business Marketers Using Marketing Automation SoftwareMarketing Automation Software has become a standard for many Business to Business marketers to improve on their tracking and developing o...