Business to Business Marketers vary on what constitutes a good lead (MQL – Marketing Qualified Lead), but a good lead, by definition,...

Rule 1 in creating messaging in marketing, is know who and where your target market is. Surprisingly, many of my Business to Business and...

Mobile usage is skyrocketing and Google is now requiring that websites get prepared for it. Starting April 21st, Google is including...

Social Media Marketing has surpassed the ‘try – stage’ for most digital marketers in 2014/2015 and is now a must for companies to include...

The new year has started, which means a new digital marketing budget. This is good news and bad news. The good news is your starting...

As a Digital Marketing Consultant for mid-level growth internet technology companies, many of my clients ask me to help them hire...

Programmatic advertising has become the new buzz word in digital media recently and there is a lot of confusion on what it is. Simply,...

Retargeting marketing has become controversial, since some consumers are complaining that they feel their privacy is being invaded,...

Marketing Automation Software is not a new term in digital marketing, but is finally picking up steam with all of the evolutionary...

Most Startups or entrepreneurial cloud-based software companies don’t start with a marketing team, since the companies have to prove that...

It’s a new year, so learn from the old to make changes for the new. Don’t hold onto marketing strategies that only show modest gains in...

If you’re in digital marketing, then you know that social media is a great way to reach out and to have a dialog with your consumers, but...

Marketing Automation Software has become a standard for many Business to Business marketers to improve on their tracking and developing...