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Ashley Hart
- Apr 1, 2016
Digital Marketing Best Practices To On-Board New Marketing Managers
OK, you’ve bitten the bullet and hired a new Digital Demand and Lead Generation Manager to increase traffic, launch new digital...
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Ashley Hart
- Feb 3, 2016
Business to Business Companies Should Focus On Lead Generation Initially, Not Brand Marketing
Most small and mid-level growth companies should focus marketing efforts to generate leads into the sales funnel, rather than on brand...
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Ashley Hart
- Dec 4, 2015
Trends Of Digital Marketing For Business to Business Marketers Into 2016
I advise many #B2B #Digital #Marketers that work for B2B Software companies and one of the biggest trends that I have been witnessing in...
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Ashley Hart
- Oct 2, 2015
Digital Marketing Best Practice Tip For Mid-Level Growth Software Companies
Digital Marketing Best Practices Tip 1 – To build a good holistic digital marketing team, the most successful mid-level growth companies...
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Ashley Hart
- Aug 6, 2015
What's a Good Quality Business to Business Lead?
Business to Business Marketers vary on what constitutes a good lead (MQL – Marketing Qualified Lead), but a good lead, by definition,...
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Ashley Hart
- Jun 1, 2015
Digital Marketing to Millenials and Generation X has Gotten Harder
Rule 1 in creating messaging in marketing, is know who and where your target market is. Surprisingly, many of my Business to Business and...
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Ashley Hart
- Apr 7, 2015
Get Your Website Ready For Google Search Mobile Revolution
Mobile usage is skyrocketing and Google is now requiring that websites get prepared for it. Starting April 21st, Google is including...
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Ashley Hart
- Mar 3, 2015
Social Media Marketing is Critical for Awareness and Lead Generation
Social Media Marketing has surpassed the ‘try – stage’ for most digital marketers in 2014/2015 and is now a must for companies to include...
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Ashley Hart
- Jan 8, 2015
New Year and Higher Business to Busines Lead Expectations from a 2014 Marketing Budget
The new year has started, which means a new digital marketing budget. This is good news and bad news. The good news is your starting...
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Ashley Hart
- Nov 13, 2014
Hire Marketing People that are Smarter than You
As a Digital Marketing Consultant for mid-level growth internet technology companies, many of my clients ask me to help them hire...
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Ashley Hart
- Sep 29, 2014
Programmatic Advertising is the New Digital Marketing Buzz Channel
Programmatic advertising has become the new buzz word in digital media recently and there is a lot of confusion on what it is. Simply,...
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Ashley Hart
- Aug 8, 2014
The Past is Good for Retargeting Marketing
Retargeting marketing has become controversial, since some consumers are complaining that they feel their privacy is being invaded,...
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Ashley Hart
- Jun 11, 2014
Why to use Marketing Automation Software for Digital Marketing
Marketing Automation Software is not a new term in digital marketing, but is finally picking up steam with all of the evolutionary...
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Ashley Hart
- Mar 31, 2014
Build Digital Marketing Budgets Based on Revenues and Metrics
Most Startups or entrepreneurial cloud-based software companies don’t start with a marketing team, since the companies have to prove that...
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Ashley Hart
- Jan 2, 2014
New Digital Marketing and Social Media Strategy for New Year 2014
It’s a new year, so learn from the old to make changes for the new. Don’t hold onto marketing strategies that only show modest gains in...
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Ashley Hart
- Aug 6, 2013
Social Media Should be used by Business to Business Digital Marketers for PR Outreach
If you’re in digital marketing, then you know that social media is a great way to reach out and to have a dialog with your consumers, but...
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Ashley Hart
- Dec 5, 2012
Business to Business Marketers Using Marketing Automation Software
Marketing Automation Software has become a standard for many Business to Business marketers to improve on their tracking and developing...
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