Ashley HartAug 10, 2016Determine Digital Marketing Efforts With Marketing MetricsMake a Habit of Reviewing Marketing Metrics Weekly Review marketing metrics of digital marketing programs weekly, quarterly and annually,...
Ashley HartJun 2, 2016Increase Lead Conversions With Buyer PersonasKnow thy Buyer is the golden rule to marketing, but I find that many companies do not follow this rule, based on the lack of buyer...
Ashley HartApr 1, 2016Digital Marketing Best Practices To On-Board New Marketing ManagersOK, you’ve bitten the bullet and hired a new Digital Demand and Lead Generation Manager to increase traffic, launch new digital...
Ashley HartFeb 3, 2016Business to Business Companies Should Focus On Lead Generation Initially, Not Brand MarketingMost small and mid-level growth companies should focus marketing efforts to generate leads into the sales funnel, rather than on brand...
Ashley HartDec 4, 2015Trends Of Digital Marketing For Business to Business Marketers Into 2016I advise many #B2B #Digital #Marketers that work for B2B Software companies and one of the biggest trends that I have been witnessing in...
Ashley HartOct 2, 2015Digital Marketing Best Practice Tip For Mid-Level Growth Software CompaniesDigital Marketing Best Practices Tip 1 – To build a good holistic digital marketing team, the most successful mid-level growth companies...
Ashley HartAug 6, 2015What's a Good Quality Business to Business Lead?Business to Business Marketers vary on what constitutes a good lead (MQL – Marketing Qualified Lead), but a good lead, by definition,...
Ashley HartJun 1, 2015Digital Marketing to Millenials and Generation X has Gotten HarderRule 1 in creating messaging in marketing, is know who and where your target market is. Surprisingly, many of my Business to Business and...