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  • Writer's pictureAshley Hart

Social Media Marketing is Critical for Awareness and Lead Generation

Social Media Marketing has surpassed the ‘try – stage’ for most digital marketers in 2014/2015 and is now a must for companies to include into their digital marketing strategies and budgets. According to Business Insider, Social Commerce is still only a fraction of online sales for e-commerce sites, but it’s growing exponentially, three times faster, than overall e-commerce.

Companies must be a part of the social media conversations, as well as, the leads in where their target audiences live digitally, such as on social media platforms Facebook, Pinterest, Twitter, LinkedIn, and Tumblr. If your organization is not utilizing any of these platforms, this will undoubtedly hurt your company’s lead generation efforts and retention programs, since marketing to target audiences today, means being ubiquitous in all media channels, which will build brand awareness of the company, thus generating leads.

As in terms of lead generation, Facebook, Pinterest, and LinkedIn, have made it easy for Business to Business and Business-to-Consumer digital marketers to target audiences with display ads, more effectively than search marketing, since LinkedIn and Facebook have extensive information on their community members, such as zip codes, gender, job titles, and age to allow digital marketers to be specific in their targeting.

So, what are you waiting for? Hire those Social Media Marketing Managers today, before your competition does.

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