Good Marketers Shouldn't be Scared of AI, Bad Marketers Will Embrace It
According to OpenAI's ChatGPT,
"Digital marketing is the process of promoting products, services or brands through electronic media channels. It involves the use of digital technologies to reach and engage with customers and target audience."
"The goal of digital marketing is to connect with #customers and potential customers where they are spending their time, which is increasingly on the internet and on mobile devices. Digital marketing strategies can include various tactics such as #search engine optimization (SEO), #pay-per-click advertising (PPC), #social #media marketing, #email marketing, #content marketing, #influencer marketing, and more."
"The key advantage of digital marketing is that it allows marketers to reach a large audience with relatively low costs compared to traditional marketing methods. This makes it an attractive option."
I have to say, that's not a bad answer. Matter of fact, it's a pretty good answer, although the answer is incomplete, since digital can be expensive depending on how many marketing channels you use and the costs of the resources to execute the programs, but it's still a good answer. I was just asked this very same question of "what is digital marketing?" on a mentorship webinar last night. ChatGPT's answer is a simpler answer than mine, but it's still a good answer, and luckily it will get better as more people use it over time. That's the point of artificial intelligence. As we use AI tools, the machines process more and get smarter, which helps the operator's job to become easier and more efficient. More efficiency leads to reduced costs for the business.
New AI Tools Helps Us, Especially Small Cash-Strapped Businesses
There have been a myriad of marketing tools that have come along over the last 20 years, which have expanded digital marketing and allowed for the growth of the industry. For example, Google eliminated the inefficiencies of the Search industry, reduced our time to find the answer to our questions, and made advertising less of a barrier for small companies and mom and pop shops.
In the early days of digital, if a user wanted to find an answer to their questions, they had to cross-reference several search engines, such as utilizing AskJeeves, Yahoo, Alta Vista, Excite, and Infoseek. For the advertisers that wanted to target these search users, they had to spend advertising dollars at each one of these search engines. Using Google eliminated online users having to search five search engines, helped to establish digital as a legitimate channel for marketing to our targeted buyer personas, built analytics transparency into advertising, and created new job functions (i.e., Digital, Search Engine, Digital Analyts, and Social Media Marketers). Yes, Google eliminated five companies in its rise, but in turn, built today's standard for search and digital PPC advertising, and exponentially created a new job fieldfunction that helped build the industry.
AI is a good thing. ChatGPT is that next great tool that will allow digital marketers that don't have extensive experience in digital to be able to help create content quickly. Just as Google did 20 years ago, ChatGPT will level the playing field for small companies that need to compete with enterprise-level companies in marketing their products. This doesn't mean that content writers for digital assets will become obsolete, as many have discussed in the media. It just means that marketers and content writers will be able to focus their energies in places that we were very stretched and allow for more effective content to reach our targeted buyers.
Now, did I write this article? Or, did ChatGPT? You tell me ;)