Digital Marketing Best Practices Tip 1 – To build a good holistic digital marketing team, the most successful mid-level growth companies spend between 8% – 10% of their gross annual revenues, which normally equates to hiring 3-5 key team members; a VP of Marketing or Senior Director of Marketing, Demand Generation Manager, Content Marketing Manager, and an Art Director or Web Developer for creative development.
To build good digital marketing at a company, a marketing team with various digital skill-sets needs to be in place, to create and support a targeted strategy to the markets.