Programmatic advertising has become the new buzz word in digital media recently and there is a lot of confusion on what it is. Simply, Programmatic advertising is digital advertising inventory that is bought and sold in automated methods. Such as, in real-time-bidding with Google AdWords. According to Magna Global, they are estimating a rise of over 50% this year in digital media to grow to $21 billion globally.
Currently, the US is the leader in programmatic advertising, comparatively to the international markets and display ads are the dominate inventory that is being acquired by digital marketers.