If you’re in digital marketing, then you know that social media is a great way to reach out and to have a dialog with your consumers, but don’t forget, it’s a great way to feed news stories about your company to the media. B2B marketers should use Twitter and LinkedIn as their key social media PR outreach tools to post HTML press releases, promote webinars, white papers, and company events, post news items and marketing industry trends on your company.
Make sure to follow industry media writers and establish conversations with the writers on LinkedIn and Twitter, so that when you are ready to release information to the public, the writers may be able to include your company in industry stories that get mainstream pick-up.