Heineken Did What Pepsi Couldn't, Create a Hopeful Message with Huge Viral Appeal
Heineken has created an incredible video that has gone viral around the world, and was able to accomplish what Pepsi couldn't, a hopeful message that creates a positive halo effect on the brand, while utilizing social media to create buzz. This is a great example of successful marketing, branding, and overall messaging, when executed correctly.
Every marketer should learn from Heineken.
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