Being sensitive to the new world around us, but moving it forward
Our world has changed overnight, and as #marketers we have to change with it. To #pivot, has a whole new meaning. Just a couple of weeks ago, it was business as usual, but today, we wake up having to market products and services, when there are companies that are not certain, if they will make it past this #pandemic, and if they do have enough capital reserves to cover over the next few months, will they want to buy, what we are marketing today?
The truth is, I don't think we can #market the same way, until we get through this pandemic over the next few months, if not longer. We need to throw out the old playbooks and stop #marketing as though nothing has changed, such as pushing our #product #webinars on LinkedIn or Twitter and emailing #content that #buyers may not care about right now. My recommendation, market the company and its people, not the products. Show that the company cares about the customer and how you are helping the customers get through this unprecedented time of economic loss.
Once we get through through the pandemic, your #customers and prospects will remember how the company treated them, which will reflect on the company #brand. Building real connections with your customers and prospects will be everlasting and build goodwill, which will reflect on the bottom-line. Maya Angelou once wisely said, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”